November 2021, Montblanc launches the Great Characters Editions to celebrate the Great Characters with exclusive, limited edition writing instruments expressing their unique contributions to humanity through exquisite craftsmanship. Among them, Montblanc pays tribute to the life and legacy of Enzo Ferrari, the iconic Italian motor racing driver whose character and genius stopped at nothing and has continued to inspire future generations.

Enzo Ferrari is one of the world’s greatest racing champions. A legendary pioneer, he founded the eponymous Ferrari automotive empire, one of the world’s most iconic brands. This engineering maverick had an unrelenting passion and drive for innovation, which was matched only by his spirit for racing. Mr. Han Yue was invited to Great Characters Editions marketing campaign.